Today there is a convergence of ideas, interests, and values along a continuum that the healthy or health minded consumers embrace. The consumer seeks to be informed on what ingredients go into their food, plus self care and family products, skincare, cosmetics cleaning products, workout gear, and environment. There is a real trend to wellness and self-care. Practice mindfulness and mindful clean eating drive consumer choice and behavior today.read more
Have you seen this article on “The Hidden Drivers” Behind Natural and Organic”?read more
Introducing a new brand, new product in a brand portfolio? TAKE HEED! Sampling is really an “experiential trial”, direct-to-home. A valuable tool, brands leverage to get their product into consumers’ hands for trial and testing before being considered in the purchasing decision process.read more
With the massive cultural shift towards healthy eating in the U.S., Centra360 wanted to better understand how this trend was being actually embraced by consumers against not just food but in all consumable categories.read more
Event Sponsorships are the fastest growing marketing services segment for the third year in a row.read more
Rule #1: The tighter your audience insights, the more relevant you can make your message, and more efficiently maximize engagement.read more
Centra360 can help drive trial & engagement for your brand.read more
Centa360 is an award-winning marketing agency in NY best known for its shopper marketing, experiential and sweepstakes expertise.
If you’re looking to drive meaningful trial & conversion, we’d love to hear from you.