We believe virtually every product and service can benefit from a promotional activation to help achieve business objectives. And no one has more ways to deliver the right kind of promotion than we do.read more
Centra360’s COO Bob Bell spoke as a guest lecturer this week @ The NYU School of Professional Studies Graduate Integrated Marketing to a group of 20+ students.read more
The 1850 Bold Pioneer Contest was developed to create a search for those who exemplified the brand’s spirit – “bold pioneers” who are championing endeavors that can make a positive impact in society.read more
Centra360 recently ran two programs for The J.M. Smucker Company, helping to support Dunkin Donuts® coffee in retail channels by delivering on-pack rebate offers. Yes rebates aren’t sexy, but promoting them on-pack helps break through at-shelf indecision.read more
When PocketWatch Media came to us to execute a powerful instant-win promotion for Ryan’s World Giant Mystery Egg – a Walmart-exclusive holiday toy featuring and promoted by then 7- year old YouTuber Ryan – we put our promotional marketing acumen into overdrive to make it worthy of Ryan’s massive social media clout.read more
Today there is a convergence of ideas, interests, and values along a continuum that the healthy or health minded consumers embrace. The consumer seeks to be informed on what ingredients go into their food, plus self care and family products, skincare, cosmetics cleaning products, workout gear, and environment. There is a real trend to wellness and self-care. Practice mindfulness and mindful clean eating drive consumer choice and behavior today.read more
Have you seen this article on “The Hidden Drivers” Behind Natural and Organic”?read more
Introducing a new brand, new product in a brand portfolio? TAKE HEED! Sampling is really an “experiential trial”, direct-to-home. A valuable tool, brands leverage to get their product into consumers’ hands for trial and testing before being considered in the purchasing decision process.read more
With the massive cultural shift towards healthy eating in the U.S., Centra360 wanted to better understand how this trend was being actually embraced by consumers against not just food but in all consumable categories.read more
Over time, the identity of a brand may need to change and evolve in order to stay fresh and align with modern culture and trends.read more
Centa360 is an award-winning marketing agency in NY best known for its shopper marketing, experiential and sweepstakes expertise.
If you’re looking to drive meaningful trial & conversion, we’d love to hear from you.