Brand Identity Best Practices

August 11, 2017

Over time, the identity of a brand may need to change and evolve in order to stay fresh and align with modern culture and trends, which is why Centra360 recently updated our logo and website—applying these best practices:

Logo symbol

Best Practice: Your brand identity should be an easily identifiable symbol of the company when you see it against its competition—one that creates a mental image personifying your name in a familiar and memorable way. It should be distinctive and embraced as a whole in a way that is unmistakably and unforgettably you.

Centra360 Symbol: We streamlined the new Centra360’s logo by moving the type inside the C and by creating a simpler shape and more identifiable symbol. This allows us to use the C symbol as a new design element that continues to reinforce our brand identity. The rotating Cs on our homepage cleverly represent our 360, holistic approach to marketing and our transformational symmetry mindset.

Mobile first

Best Practice: Because mobile digital media usage in the US is now significantly higher than desktop, your logo and website need to be designed with mobile in mind FIRST. Due to the size restrictions of the phone and the way users swipe to read, a simple shape and design is best. A good mobile experience is critical for healthy SEO and site ranking.

Centra360 Mobile-First: We absolutely considered mobile first when designing Centra360’s new logo and website knowing that a large majority of our busy customers will be viewing from their phones. The new design stands out more and better lends itself to the format of the medium.


Best Practice: Color is the most important element of brand identity and your colors should represent your brand values. The colors you choose should be used as a way for people to recognize your brand and to stand out. They should also position your brand as being relatable and one that is sought out and trusted.

Centra360’s Orange: Centra360 chose the color orange because it radiates warmth and happiness. It is optimistic and uplifting, rejuvenating our spirit. The color orange relates to social communication, stimulating two-way conversations. A warm and inviting color, it is both physically and mentally stimulating, so it gets people thinking and talking.

Centra360’s Blue: This color is one of trust, responsibility, honesty and loyalty. It exhibits an inner security and confidence. Blue is persistent and determined to succeed in whichever endeavors it pursues. The color blue is idealistic, enhancing self-expression and our ability to communicate. It inspires higher ideals.

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