Combining the power of an Instant Win with on-pack promotion and social media
January 15, 2019
The exciting part: This program sold 100,000 units at Walmart…in just one weekend!
When PocketWatch Media came to us to execute a powerful instant-win promotion for Ryan’s World Giant Mystery Egg – a Walmart-exclusive holiday toy featuring and promoted by then 7- year old YouTuber Ryan – we put our promotional marketing acumen into overdrive to make it worthy of Ryan’s massive social media clout.
Execute a sales promotion unique to Walmart, appealing to parents and designed for the 4-10 year old market for the product.
An instant-win game card placed into every egg, promoted on-pack, through social media and in Ryan’s videos that reached over 17 million followers to drive holiday toy-buying traffic to Walmart.
Consumers were directed to use the exclusive code found inside each specially-marked (only found at Walmart) Mystery Egg to enter to win an instant prize – with the chance to win a “Play Date with Ryan” or one of hundreds of other prizes! Driving opt-ins through the registration process fueled a powerful database for future CRM efforts.
100,000 units – priced at $34.82 – sold out in one weekend at Walmart stores, with a 50% opt-in rate from entrants.
Centra360 provided consultation and full Instant Win sweepstakes program administration – assigning prize codes, writing rules, and managing claims processing and prize fulfillment.
Click Here to see the promotional video.
Centa360 is an award-winning marketing agency in NY best known for its shopper marketing, experiential and sweepstakes expertise.
If you’re looking to drive meaningful trial & conversion, we’d love to hear from you.