Our Story

October 1996

Centra360 opens its doors / Campbell’s Soup and Heinz Pet Products as clients

1997-1998

E&J Gallo Winery becomes a new client / Centra360 executes E&J Gallo movie-tie-in promotions for Zorro and Entrapment and TNTs hit show Dinner & A Movie

1999-2001

The Internet explodes and Centra360 is “go-to agency” to handle sweepstakes for multiple marquis websites including Smartsource, Women.com, E&J Gallo Winery, Ben & Jerry’s Ice Cream, Bluelight.com, Sony Music, Martha Stewart OmniMedia, Accent Health and Comerica Bank, and CareerBuilder.com

Built first loyalty programs for Robert Bosch Corporation, Volvo, MOPAR, Dodge/Chrysler/ Jeep, Honda and Toyota

2002

Centra360 wins its first Promotion Marketing Association (PMA) Reggie Award and Ben & Jerry’s Citizen Cool – Bronze Award/Cause Related Category

New Clients: B&G Foods – Accent, JetBlue Airways, Upromise, Las Vegas Convention and Visitors Authority, Lorillard Tobacco Company, Dairy Queen

2003-2004

Centra360 wins its second PMA Reggie Award, a Gold Award in the Multi-Partner Promotion Category for Ashley Furniture Retailer Tie-In and Sweepstakes with Garfield Rules, The Movie

Centra360 wins Promo Magazine’s Honorable Mention Award for Best Campaign Generating Brand Volume for Ashley Furniture Retailer Tie-In and Sweepstakes for Garfield Rules, The Movie.

2005-2006

Centra360 is named in PMA’s Top 100 Agency 2005 and 2006

2006

Centra360 executes Sponsorship of Barefoot Wine at Volleyball tournaments across the U.S. – lasts for eight (8) years.

New Clients: Popchips, Preen, J.M. Smucker, Pinnacle Foods

Centra360 executes Volvo Pirates of the Caribbean Online Scavenger Game in 22 countries

2008

Centra360 launches JetBlue’s first sustainability Jetting to Green promotion

Centra360 wins the 2008 “Silver” Halo Award in the Cause Marketing Forum Category – Best Environmental Campaign for JetBlue’s Jetting to Green Promotion

Centra360 develops Gallo Family Vineyard Sponsorship of the Taste of Home Cooking Schools for 12 seasons over 6 years

2010

Centra360 administers Cause Marketing campaigns for the U.S. Military: Sears Wish Registry, designed to help make Christmas a little better for troops.

2011

Centra360 executes radio tie-ins to launch New Amsterdam Gin & Vodka at Kings of the Mix events across the country. New Amsterdam Vodka becomes the fastest selling vodka brand to reach 1M case sales

Centra360 administers American Express and Google Small Business Saturday Campaign

Centra360 starts Social Media Sweepstakes, Contests and Product Offers for Sears, Kmart and Dove Chocolates via Facebook, Twitter and Google

2012

Centra360 wins its third PMA’s Reggie Award, a Bronze Award in the “Sponsorship Category” for the Taste of Home/Gallo Family Vineyard Cooking School Tour

Centra360 becomes “Go-to Agency” for all Sears Shop Your Way loyalty program sweepstakes, contests and promotional events

2014

Centra360 launches Kenmore’s national sponsorship of Dirty Girl Mud Run series

Centra360 develops Military Cause Marketing Program with Operation Homefront and Liberty Creek Wines

2015

Centra360 expands Liberty Creek’s military engagement negotiating multi-year partnership with Homes for Our Troops

Centra360 executes social media PR stunt with JetBlue and Social Media Contests for Capital One Bank and U.S. Cellular

2016

Centra360 becomes Shopper Marketing Agency of Record for Foster Farms and is awarded the annual, co-operative CPG programming for the National Frozen & Refrigerated Food Association

Centra360 leads social influencer campaigns for Upromise and Foster Farms