Integrated marketing solutions that strike a chord
Fueled by fresh thinking, insights and expertise, we deliver consumer engagement by immersing them in memorable narratives and experiences.
Blending both online and offline channels, our marketing strategies not only spark interactivity and trial, they drive lasting brand affinity.
Like a symphony, we believe all marketing elements should work in symmetry—because when they do, the results are resoundingly transformational—inspiring harmonious bonds between brands and consumers.
Our History
October 1996
Centra360 opens its doors / Campbell’s Soup and Heinz Pet Products as clients
1997-1998
E&J Gallo Winery becomes a new client / Centra360 executes E&J Gallo movie-tie-in promotions for Zorro and Entrapment and TNTs hit show Dinner & A Movie
1999-2001
The Internet explodes and Centra360 is “go-to agency” to handle sweepstakes for multiple marquis websites including Smartsource, Women.com, E&J Gallo Winery, Ben & Jerry’s Ice Cream, Bluelight.com, Sony Music, Martha Stewart OmniMedia, Accent Health and Comerica Bank, and CareerBuilder.com
Built first loyalty programs for Robert Bosch Corporation, Volvo, MOPAR, Dodge/Chrysler/ Jeep, Honda and Toyota
2002
Centra360 wins its first Promotion Marketing Association (PMA) Reggie Award and Ben & Jerry’s Citizen Cool – Bronze Award/Cause Related Category
New Clients: B&G Foods – Accent, JetBlue Airways, Upromise, Las Vegas Convention and Visitors Authority, Lorillard Tobacco Company, Dairy Queen
2003-2004
Centra360 wins its second PMA Reggie Award, a Gold Award in the Multi-Partner Promotion Category for Ashley Furniture Retailer Tie-In and Sweepstakes with Garfield Rules, The Movie
Centra360 wins Promo Magazine’s Honorable Mention Award for Best Campaign Generating Brand Volume for Ashley Furniture Retailer Tie-In and Sweepstakes for Garfield Rules, The Movie.
2005-2006
Centra360 is named in PMA’s Top 100 Agency 2005 and 2006
2006
Centra360 executes Sponsorship of Barefoot Wine at Volleyball tournaments across the U.S. – lasts for eight (8) years.
New Clients: Popchips, Preen, J.M. Smucker, Pinnacle Foods
Centra360 executes Volvo Pirates of the Caribbean Online Scavenger Game in 22 countries
2008
Centra360 launches JetBlue’s first sustainability Jetting to Green promotion
Centra360 wins the 2008 “Silver” Halo Award in the Cause Marketing Forum Category – Best Environmental Campaign for JetBlue’s Jetting to Green Promotion
Centra360 develops Gallo Family Vineyard Sponsorship of the Taste of Home Cooking Schools for 12 seasons over 6 years
2010
Centra360 administers Cause Marketing campaigns for the U.S. Military: Sears Wish Registry, designed to help make Christmas a little better for troops.
2011
Centra360 executes radio tie-ins to launch New Amsterdam Gin & Vodka at Kings of the Mix events across the country. New Amsterdam Vodka becomes the fastest selling vodka brand to reach 1M case sales
Centra360 administers American Express and Google Small Business Saturday Campaign
Centra360 starts Social Media Sweepstakes, Contests and Product Offers for Sears, Kmart and Dove Chocolates via Facebook, Twitter and Google
2012
Centra360 wins its third PMA’s Reggie Award, a Bronze Award in the “Sponsorship Category” for the Taste of Home/Gallo Family Vineyard Cooking School Tour
Centra360 becomes “Go-to Agency” for all Sears Shop Your Way loyalty program sweepstakes, contests and promotional events
2014
Centra360 launches Kenmore’s national sponsorship of Dirty Girl Mud Run series
Centra360 develops Military Cause Marketing Program with Operation Homefront and Liberty Creek Wines
2015
Centra360 expands Liberty Creek’s military engagement negotiating multi-year partnership with Homes for Our Troops
Centra360 executes social media PR stunt with JetBlue and Social Media Contests for Capital One Bank and U.S. Cellular
2016
Centra360 becomes Shopper Marketing Agency of Record for Foster Farms and is awarded the annual, co-operative CPG programming for the National Frozen & Refrigerated Food Association
Centra360 leads social influencer campaigns for Upromise and Foster Farms
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Centa360 is an award-winning marketing agency in NY best known for its shopper marketing, experiential and sweepstakes expertise.
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If you’re looking to drive meaningful trial & conversion, we’d love to hear from you.