Dîner en Blanc & Apothic White Wines

Centra360 forges 
first-ever national partnership with Dîner en Blanc targeted to Millennials

A global phenomenon

Centra360 has an exceptional knack for identifying brand synergies for creating the right strategic partnerships–like bringing together Dîner en Blanc and Apothic Wines. Dîner en Blanc is a worldwide event, spanning six continents, in which people flash-gather in a public space and set up a temporary, chic dining area. Guests come all dressed in white to enjoy quality food and wine. Knowing that Apothic Wines wanted to promote its new White Blend to a Millennial audience, Centra360 paired them with Dîner en Blanc — forging the event’s first-ever national partnership.

Results

80,000

Dîner en Blanc guests

11,000

Bottles of wine sold per year at custom built pop-up boutiques

20

Cities across the U.S.

National

Brand awareness and press

Dîner en Blanc & Apothic White Wines

Centra360 forges 
first-ever national partnership with Dîner en Blanc

Results

80,000

Dîner en Blanc guests

11,000

Bottles of wine sold per year at custom built pop-up boutiques

20

Cities across the U.S.

National

Brand awareness and press

A global phenomenon

Once a year in the summer – tens of thousands of people across America and around the world discover secret locations to share a gourmet dinner with friends and family—each of whom bring their own food, tables, chairs, tablecloths, candelabra, china and silverware—

all dressed
in white

Apothic Wines
Apothic Wines
Apothic Wines

all dressed
in white

Apothic Wines
Apothic Wines
Apothic Wines
Apothic Wines
Apothic White wine

Centra360 has been the go-to marketing partner for E&J Gallo Winery for 20 years!

Brand synergy

“Apothic is a natural partner for the sophisticated and unique event that is a mixture of spontaneous picnic and part mystery tour. From piers to beaches, from public squares to civic monuments, Apothic and Le Dîner en Blanc continue to take guests to places they could have never imagined they could visit all while sharing that experience with thousands of in-the-know urban adventurers. ”

See Full Story: http://www.naturalbabydol.com/le-diner-en-blanc/

Integrated marketing elements

  • Experiential: Centra360 developed every facet of partnership – from brand ambassadors, on-site experiences, VIP lounges to beautifully designed dinner activations
  • Branding: On all event collateral highlighting “white” symmetry
  • Pop-up Shops: Concession stands at some locations
  • Point-of-sale: Collateral was on display in Apothic Wine’s key marketsSocial Media/Content Development: Regular postings on Facebook YouTube, Instagram, Twitter and email blasts—featuring food & wine pairings and recipe ideas for the event.
  • Social Media/Content Development: Regular postings on Facebook YouTube, Instagram, Twitter and email blasts—featuring food & wine pairings and recipe ideas for the event.
  • Photo Booth: Ownership in all cities inspiring live social sharing
Working with the Centra360 team was a wonderful experience from beginning to end; they quickly understood our product, locked in the partnership, finalized contracts and managed the sponsorship in our 25 cities with care, tact, and style. The Centra team is very creative, responsive, experienced and knowledgeable—the visibility and impressions they created worked with our brand while maintaining the luxury experience for our guests.
Sandy Safi
Co-Founder
Dîner en Blanc

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Centa360 is an award-winning marketing agency in NY best known for its shopper marketing, experiential and sweepstakes expertise.

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