JetBlue Reach Across the Aisle

JetBlue Airways knew Centra360 was the right company to take this program off the ground.

Epic PR stunt

JetBlue boldly enticed passengers with a chance to win a fabulous trip to one of their international destinations. There was just one catch: Each passenger had to unanimously agree on the same one—through an in-flight election.

Results

1.2+ million

YouTube views

150

Winners

1

Unanimous decision

1

Experience that will last a lifetime

JetBlue Reach Across the Aisle

JetBlue Airways knew Centra360 was the right company to take this program off the ground.

Results

1.2+ million

YouTube views

150

Winners

1

Unanimous decision

1

Experience that will last a lifetime

Epic PR stunt

JetBlue boldly enticed passengers with a chance to win a fabulous trip to one of their international destinations. There was just one catch: Each passenger had to unanimously agree on the same one–through an in-flight election.

Engaging consumers 30,000 ft. in the air

Apothic Wines

Unanimous engagement

While at first in a 50/50 split, through much deliberation and compromise, everyone was able to reach across the aisle and unanimously agree…winning a fabulous trip to Costa Rico.

Soaring success

In tandem with JetBlue’s PR team, Centra360 handled all logistics for this phenomenally successful social PR stunt including all sweepstakes and social media development. Content was first filmed in the air, then edited and aired across social media channels, garnering over 1.2 million views on YouTube and countless press pick-ups, commentary, and impressions.

Centra360 was an invaluable partner in bringing this out of the box marketing stunt to life. We relied on their expertise to guide this activation in a safe and responsible way that kept customers at the center.
J.C.
Marketing Executive
JetBlue Airlines

Let's Talk

If you’re looking to drive meaningful trial & conversion, we’d love to hear from you.

Let's Talk

If you’re looking to drive meaningful trial & conversion, we’d love to hear from you.