Kenmore Dirty Girl Mud Runs

Centra360 brings national sponsorship of the Dirty Girl Mud Run series to Kenmore

Trend Spotting

Recognizing mud runs as a growing, cultural phenomenon, Centra360 proactively pitched a national sponsorship of a mud run series to Kenmore. Viewed as the perfect platform to promote its appliances and encourage sign-ups for their new “Shop Your Way” program, Kenmore quickly inaugurated a 2-year sponsorship of Dirty Girl Mud Runs.

Dirty Girl events inspire fabulous females to run, walk, climb, jump and laugh their way, hand in muddy hand, to an unabashed sense of accomplishment. It is non-competitive and non-timed so participants can go at her own pace—getting covered in mud from head to toe

Results

800+ million

PR impressions

1.8 million

Facebook impressions

66,000

Event attendees
(combo runners & spectators)

60,000+

New loyalty members

26

Events

21

Markets

Kenmore Dirty Girl Mud Runs

Centra360 brings national sponsorship of the Dirty Girl Mud Run series to Kenmore

Results

800+ million

PR impressions

1.8 million

Facebook impressions

66,000

Event attendees
(combo runners & spectators)

60,000+

New loyalty members

26

Events

21

Markets

Trend Spotting

Recognizing mud runs as a growing, cultural phenomenon, Centra360 proactively pitched a national sponsorship of a mud run series to Kenmore. Viewed as the perfect platform to promote its appliances and encourage sign-ups for their new “Shop Your Way” program, Kenmore quickly inaugurated a 2-year sponsorship of Dirty Girl Mud Runs.

Dirty Girl events inspire fabulous females to run, walk, climb, jump and laugh their way, hand in muddy hand, to an unabashed sense of accomplishment. It is non-competitive and non-timed so participants can go at her own pace—getting covered in mud from head to toe

Kenmore

for the sheer
fun of it

Kenmore
Kenmore

for the sheer fun of it

Kenmore
Kenmore
Kenmore

21 markets across the country

Event Marketing Expertise

Targeting women across the country in Kenmore’s key markets, Centra360 developed every facet of this event marketing program from concept to execution, including build-out of 40x40 experiential footprint, on-site operational washer, dryer & refrigerator, 4 on-site brand ambassadors, an oversized photo wall, signage, staffing, etc.

As a full-service agency that strongly believes experiential marketing in king, Centra360’s exceptional ability to identify event marketing trends combined with its impeccable executional skills, delivers immense value to its partners–resulting in powerful engagement and lasting brand affinity.

Integrated Marketing Elements

  • Experiential events in 21 markets across the country (11 year 1, 21 year 2)
  • A comprehensive digital campaign comprised of YouTube content, social posts and rich media
  • A national sweepstakes to win Kenmore washer & dryers
  • On-site product trial & branded laundry bag and clean towel giveaways
  • A charity effort to raise funds for Bright Pink Foundation promoted via point-of-sale at Kenmore retailers

Let's Talk

Centa360 is an award-winning marketing agency in NY best known for its shopper marketing, experiential and sweepstakes expertise.

Let's Talk

If you’re looking to drive meaningful trial & conversion, we’d love to hear from you.