Shopper Marketing Programs

When it comes to CPG shopper marketing, 
Centra360 is a game changer.

Centra360 Enters Second Year as Foster Farms Shopper Marketing Agency Of Record for Foster Farms.

Centra360 serves as the Shopper Marketing AOR for the West Coast’s #1 poultry brand. Annually we develop programs that help both their refrigerated and frozen product lines expand to new markets, build equity, support merchandising/trade initiatives and drive measurable sales results. Most critically, we know how to reach & engage today’s discerning and hard-to-influence shoppers – utilizing insights-based planning to develop programming across all touchpoints including geo-targeted digital media, social influencer programs, mobile campaigns, sampling and point-of-sale. We are also experts at leveraging retail customer platforms, working thru Triad/WMX to influence Walmart shoppers; Just4U, Quotient and MWG to engage the Safeway/ Albertsons shopper; and leveraging YouTech and 84.51 to drive results at Kroger.

Centra360’s Shopper Marketing programs drive unprecedented engagement and sales

Shopper Marketing Programs

When it comes to CPG shopper marketing, Centra360 is a game changer.

Centra360’s Shopper Marketing programs drive unprecedented engagement and sales

Centra360 Enters Second Year as Foster Farms Shopper Marketing Agency Of Record for Foster Farms.

Centra360 serves as the Shopper Marketing AOR for the West Coast’s #1 poultry brand. Annually we develop programs that help both their refrigerated and frozen product lines expand to new markets, build equity, support merchandising/trade initiatives and drive measurable sales results. Most critically, we know how to reach & engage today’s discerning and hard-to-influence shoppers – utilizing insights-based planning to develop programming across all touchpoints including geo-targeted digital media, social influencer programs, mobile campaigns, sampling and point-of-sale. We are also experts at leveraging retail customer platforms, working thru Triad/WMX to influence Walmart shoppers; Just4U, Quotient and MWG to engage the Safeway/ Albertsons shopper; and leveraging YouTech and 84.51 to drive results at Kroger.

Foster Farms
Foster Farms

Centra 360 is the ‘go-to agency’ for the National Frozen and Refrigerated Foods Association, Inc.

Centra360 has developed a “cool” shopper marketing model in partnership with the National Frozen and Refrigerated Foods Association. Over the past two years, NFRA’s March Frozen Food Month and June Dairy Month programs have achieved game-changing success. Delivered through a strategic mix of on-air radio spots, streaming digital and audio, social posts and influencer campaigns, the programs have generated unprecedented shopper engagement and sales. With this new model, Centra360 is heating up the frozen and refrigerated food aisles!

NFRA
NFRA
Shopper marketing
Shopper marketing
Centra360 has been an outstanding Shopper Marketing partner in finding effective and customizable solutions to expand NFRA’s March Frozen Food Month national promotion. Our Centra account team is always reliable and responsive throughout all phases of the Shopper Marketing program, from detailed management to flawless execution and comprehensive analytics reporting.
Jeff Rumachik
Executive Vice President/COO
National Frozen & Refrigerated Foods Association

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Centa360 is an award-winning marketing agency in NY best known for its shopper marketing, experiential and sweepstakes expertise.

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If you’re looking to drive meaningful trial & conversion, we’d love to hear from you.