“The Best Part of Waking Up” Jingle Contest
Since 2009, Centra360 has collaborated with Folgers on the widely successful jingle contest.
Dîner en Blanc & Apothic White Wines
Centra360 forges first-ever national partnership with Dîner en Blanc
JetBlue Reach Across the Aisle
JetBlue Airways knew Centra360 was the right company to take this program off the ground.
Shopper Marketing Programs
When it comes to CPG shopper marketing, Centra360 is a game changer.
Liberty Creek Wines & Homes For Our Troops
Centra360 helps veterans rebuild their lives
Kenmore Dirty Girl Mud Run
Centra360 brings national sponsorship of the Dirty Girl Mud Run series to Kenmore
New Amsterdam Spirits Kings of the Mix
Centra360 helps New Amsterdam become the fastest brand to sell 1 million cases of vodka in its first year!
Reidel Glassware & Louis Martini Wine
Centra360 is excited to announce its latest project: forging a strategic partnership with Louis Martini Cabernet Wines and Reidel Glassware who have come together to create a new wine glass, specifically designed to enhance the aroma, taste profile and experience of Martini’s cabernet collection. This unique partnership will be promoted through custom designed point-of-sale and a sweepstakes to win the new Reidel glassware.
Chips Fly Off Shelves
Katy Perry & Pop Chips Sweepstakes
When POP Chips launched its new product, Katy’s Kettle Corn, Centra360 “popped in” to develop an Instant Win Game sweepstakes in both English and French Canadian. Promoted on-package, point-of sale, and through social media, consumers were driven online to enter the sweepstakes for a chance to win a private concert with Katy Perry. As a result, products flew off the shelves in both the U.S. and Canada!
JetBlue’s One Thing That’s Green
This event marketing program was built on the belief that if we all do one small thing that’s green it will make one big difference in our environment. One Thing That’s Green serves neighborhoods throughout the country—from Seattle to Boston and New York to California—encouraging customers and crewmembers to plant trees, cleanup beaches, beautify parks and plant flowers. These cause marketing events continue to help JetBlue inspire humanity in the cities they serve. In its first year, Centra360 secured 18 sustainable partners to donate products for up to 80,000 gift bags given away in airports, and a sweepstakes to win a Toyota Hybrid.
JetBlue Airways & Centra360 have worked together on this event marketing program for 10 years!
Sweeps Leader for 20+ Years
Craftsman Club 25th Anniversary Sweepstakes Giveaway
As a leading agency in the industry for sweepstakes for over 20 years, Craftsman chose Centra360 to execute its celebratory sweepstakes giveaway in which 25 NASCAR Trips were awarded plus a Chevy Silverado to one lucky winner.
To maximize awareness, video content of the sweepstakes winner was filmed at a Key Turning Ceremony at Victory Lane, and then aired on the huge TV screens during the event, resulting in brand awareness among hundreds of thousands of avid fans.
Centa360 is an award-winning marketing agency in NY best known for its shopper marketing, experiential and sweepstakes expertise.